Learn Accept A Walk On The Sell-Side
In June, nosotros announced that nosotros are acquiring Admeld, a New York-based fellowship that helps large publishers (also known every bit the “sell-side” past times people, similar me, who alive together with breathe display advertising) maximize their revenues from online advertising. We’re pleased that the U.S. Department of Justice has today cleared this deal. We’ll unopen the acquisition inwards the coming days together with and hence firstly the existent work—building improved products together with services that care our publisher partners to brand to a greater extent than informed decisions across all their advertising space, together with to grow their revenues.
The chance for major online publishers is huge...and growing. People are spending to a greater extent than together with to a greater extent than fourth dimension consuming online content across numerous devices, advertisers are running to a greater extent than online together with mobile campaigns to attain them; together with ads maintain to larn to a greater extent than engaging together with relevant. This represents an unprecedented minute for publishers. We believe that improved technology together with services tin care publishers seize it together with brand online advertising function much better.
For now, it’s delineate organisation every bit usual—Admeld’s products volition operate separately to Google’s existing solutions (such every bit DoubleClick for Publishers together with the DoubleClick Ad Exchange). But over time, at that spot are opportunities to convey the best of both businesses together inwards a multifariousness of ways; together with to prepare alone novel solutions, too.
As nosotros reach this, Admeld together with Google are guided past times to a greater extent than or less essence shared beliefs:
Update Dec 6, 2011: Our acquisition of Admeld has straight off closed.
(Cross-posted on the DoubleClick Publisher Blog)
The chance for major online publishers is huge...and growing. People are spending to a greater extent than together with to a greater extent than fourth dimension consuming online content across numerous devices, advertisers are running to a greater extent than online together with mobile campaigns to attain them; together with ads maintain to larn to a greater extent than engaging together with relevant. This represents an unprecedented minute for publishers. We believe that improved technology together with services tin care publishers seize it together with brand online advertising function much better.
For now, it’s delineate organisation every bit usual—Admeld’s products volition operate separately to Google’s existing solutions (such every bit DoubleClick for Publishers together with the DoubleClick Ad Exchange). But over time, at that spot are opportunities to convey the best of both businesses together inwards a multifariousness of ways; together with to prepare alone novel solutions, too.
As nosotros reach this, Admeld together with Google are guided past times to a greater extent than or less essence shared beliefs:
- We desire to reach publishers to a greater extent than control over their advertising space, together with offering to a greater extent than flexible ways to deal together with sell it. Publishers’ businesses should influence the technology they use; non the other mode around
- We believe that publishers tin brand meliorate decisions to maximize their revenues when they accept meliorate insights at their fingertips
- We envisage a much simpler organisation that enables publishers to deal together with sell their advertising space—across desktop, video, mobile, tablets together with more
Update Dec 6, 2011: Our acquisition of Admeld has straight off closed.
(Cross-posted on the DoubleClick Publisher Blog)