Learn Super Bowl Xlvi: Mobile, Manning In Addition To Madonna
Now that the concluding Super Bowl touchdown has been scored, the dip bowl wiped build clean together with the lastly of the chicken wings devoured, we’re taking a await at some game-day search trends to come across what football game fans were searching for this year.
As the Giants together with Patriots battled it out on the champaign yesterday, the U.S. viewers multi-tasked, watching the game on telly together with also going online to a greater extent than than e'er before, turning to their smartphones together with tablets to await upwards players, halftime exhibit performers together with their favorite Super Bowl commercials. In fact, only about 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, upwards from 25% for the same fourth dimension the 24-hour interval prior.
Overall, the top trending searches on Google during the game were:
The Giants claimed the game inwards a down-to-the-wire smash biter; however, the Patriots edged them out inwards searches. Patriots quarterback Tom Brady non solely broke Joe Montana’s tape for the most consecutive completions at a Super Bowl, he also scored the most searches out of all the players. Eli Manning, Victor Cruz, Aaron Hernandez together with Danny Woodhead rounded out the top 5 players trending during the game.
The Material Girl Madonna took the accolade of existence the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson together with Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC exhibit [Smash] musical rhythm out out searches for David Beckham’s H&M advertising campaign.
Finally, no Super Bowl wrap-up would live consummate without talking nigh the commercials. 2012 saw a pre-Super Bowl advertising bonanza, amongst many of the top commercials either existence teased or posted inwards total good inwards advance of the game. Super Bowl ads or advertising teasers were watched more than xxx 1000000 times on YouTube before the big weekend this twelvemonth (you tin read to a greater extent than on the top ascent Super Bowl searches on YouTube here).
Game 24-hour interval searches for [super bowl ads] were 122 times higher than the same fourth dimension lastly week. The most pop commercials inwards damage of Google searches were ads from Acura, GoDaddy together with M&M’s. Searches for The Avengers painting trailer were also trending, along amongst Chrysler’s spot featuring Clint Eastwood.
Now that you’ve seen them all, vote for your favorite commercial of the game on the YouTube Ad Blitz channel. The winning ads volition live showcased on the YouTube homepage on Feb 18.
To download the total infographic above, see Think Insights, our website for marketers. Our concluding Ad Blitz infographic (coming soon) volition include novel facts together with stats nigh Super Bowl ads, together with y'all tin follow Think amongst Google on Google+ to live the commencement to know when it's released.
That’s it for the NFL 2012 season, but luckily, major league baseball game is only exactly about the corner...
Update 10:09am: Earlier, this postal service incorrectly stated that Patriots quarterback Tom Brady broke Joe Montana’s tape for the most touchdown passes at a Super Bowl, instead of most consecutive completions. This postal service has been updated to right the error.
As the Giants together with Patriots battled it out on the champaign yesterday, the U.S. viewers multi-tasked, watching the game on telly together with also going online to a greater extent than than e'er before, turning to their smartphones together with tablets to await upwards players, halftime exhibit performers together with their favorite Super Bowl commercials. In fact, only about 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, upwards from 25% for the same fourth dimension the 24-hour interval prior.
Overall, the top trending searches on Google during the game were:
- Madonna
- Halftime show
- Patriots
- Tom Brady
- Giants
The Giants claimed the game inwards a down-to-the-wire smash biter; however, the Patriots edged them out inwards searches. Patriots quarterback Tom Brady non solely broke Joe Montana’s tape for the most consecutive completions at a Super Bowl, he also scored the most searches out of all the players. Eli Manning, Victor Cruz, Aaron Hernandez together with Danny Woodhead rounded out the top 5 players trending during the game.
The Material Girl Madonna took the accolade of existence the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson together with Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC exhibit [Smash] musical rhythm out out searches for David Beckham’s H&M advertising campaign.
Finally, no Super Bowl wrap-up would live consummate without talking nigh the commercials. 2012 saw a pre-Super Bowl advertising bonanza, amongst many of the top commercials either existence teased or posted inwards total good inwards advance of the game. Super Bowl ads or advertising teasers were watched more than xxx 1000000 times on YouTube before the big weekend this twelvemonth (you tin read to a greater extent than on the top ascent Super Bowl searches on YouTube here).
Game 24-hour interval searches for [super bowl ads] were 122 times higher than the same fourth dimension lastly week. The most pop commercials inwards damage of Google searches were ads from Acura, GoDaddy together with M&M’s. Searches for The Avengers painting trailer were also trending, along amongst Chrysler’s spot featuring Clint Eastwood.
Now that you’ve seen them all, vote for your favorite commercial of the game on the YouTube Ad Blitz channel. The winning ads volition live showcased on the YouTube homepage on Feb 18.
To download the total infographic above, see Think Insights, our website for marketers. Our concluding Ad Blitz infographic (coming soon) volition include novel facts together with stats nigh Super Bowl ads, together with y'all tin follow Think amongst Google on Google+ to live the commencement to know when it's released.
That’s it for the NFL 2012 season, but luckily, major league baseball game is only exactly about the corner...
Update 10:09am: Earlier, this postal service incorrectly stated that Patriots quarterback Tom Brady broke Joe Montana’s tape for the most touchdown passes at a Super Bowl, instead of most consecutive completions. This postal service has been updated to right the error.