Learn How Nosotros Fought Bad Ads Inward 2015
But some ads are simply evidently bad—like ads that ship malware, comprehend upward content you’re trying to see, or promote mistaken goods. Bad ads tin send away ruin your entire online experience, a work nosotros bespeak hold rattling seriously. That’s why nosotros bespeak hold a strict gear upward of policies for the kinds of ads businesses tin send away run alongside Google—and why we’ve invested inwards sophisticated applied scientific discipline in addition to a global squad of 1,000+ people dedicated to fighting bad ads. Last twelvemonth lone nosotros disabled to a greater extent than than 780 meg ads for violating our policies—a disclose that's increased over the years thank you lot to novel protections we've seat inwards place. If you lot spent i 2d looking at each of these ads, it’d bespeak hold you lot nearly 25 years to run into them all!
Here are some of the transcend areas nosotros focused on inwards our scrap against bad ads inwards 2015:
Busting bad ads
Some bad ads, similar those for products that falsely claim to assistance alongside weight loss, mislead people. Others assistance fraudsters ship out scams, similar those that Pb to “phishing” sites that fob people into handing over personal information. Through a combination of reckoner algorithms in addition to people at Google reviewing ads, we’re able to block the vast bulk of these bad ads earlier they ever teach shown. Here are some types of bad ads nosotros busted inwards 2015:
We suspended to a greater extent than than 10,000 sites in addition to 18,000 accounts for attempting to sell counterfeit goods (like imitation designer watches).
Pharmaceuticals
We blocked to a greater extent than than 12.5 meg ads that violated our healthcare in addition to medicines policy, such equally ads for pharmaceuticals that weren’t approved for purpose or that made misleading claims to survive equally effective equally prescription drugs.
Weight loss scams
Weight loss scams, similar ads for supplements promising impossible-to-achieve weight loss without diet or exercise, were i of the transcend user complaints inwards 2015. We responded past times suspending to a greater extent than than 30,000 sites for misleading claims.
Phishing
In 2015, nosotros stepped upward our efforts to scrap phishing sites, blocking nearly 7,000 sites equally a result.
Unwanted software
Unwanted software tin send away wearisome your devices downward or unexpectedly modify your homepage in addition to maintain you lot from changing it back. With powerful novel protections, nosotros disabled to a greater extent than than 10,000 sites offering unwanted software, in addition to reduced unwanted downloads via Google ads past times to a greater extent than than 99 percent.
We got fifty-fifty tougher on ads that mislead or fob people into interacting alongside them—like ads designed to facial expression similar organisation warnings from your computer. In 2015 lone nosotros rejected to a greater extent than than 17 million.
Sometimes fifty-fifty ads that offering helpful in addition to relevant information demeanour inwards ways that tin send away survive actually annoying—covering upward what you’re trying to run into or sending you lot to an advertiser’s site when you lot didn’t intend to teach there. In 2015, nosotros disabled or banned the worst offenders.
We’ve all been there. You’re swiping through a slideshow of the best moments from the Presidential scrap when an advertizement redirects you lot fifty-fifty though you lot didn’t hateful to click on it. We’re working to goal that. We've developed applied scientific discipline to hit upward one's heed when clicks on mobile ads are accidental. Instead of sending you lot off to an advertiser page you lot didn't hateful to visit, nosotros permit you lot move on enjoying your slideshow (and the advertiser doesn't teach charged).
Bad sites in addition to apps
In 2015, nosotros stopped showing ads on to a greater extent than than 25,000 mobile apps because the developers didn’t follow our policies. More than two-thirds of these violations were for practices similar mobile ads placed rattling unopen to buttons, causing someone to accidentally click the ad. There are also some sites in addition to apps that nosotros bespeak non to function alongside because they don’t follow our policies. We also turn down applications from sites in addition to mobile apps that desire to exhibit Google ads but don't follow our policies. In 2015 alone, nosotros rejected to a greater extent than than 1.4 meg applications.
Putting you lot inwards control
We also give you lot tools to command the type of ads you lot see. You tin send away ever let us know when you lot believe an advertizement mightiness survive violating our policies.
Mute This Ad
Maybe you’ve simply seen agency equally good many motorcar ads recently. “Mute This Ad” lets you lot click an “X” at the transcend on many of the ads nosotros exhibit in addition to Google volition halt showing you lot that advertizement in addition to others similar it from that advertiser. You tin send away also state us why. The 4+ billion pieces of feedback nosotros received inwards 2015 are helping us exhibit ameliorate ads in addition to shape our policies.
In 2015, nosotros rolled out a novel blueprint for our Ads Settings where you lot tin send away teach by your ads experience. You tin send away update your interests to brand the ads you lot run into to a greater extent than relevant, or block specific advertisers all together.
We’re ever updating our applied scientific discipline in addition to our policies based on your feedback—and working to remain i stride ahead of the fraudsters. In 2016, we’re planning updates similar farther restricting what tin send away survive advertised equally effective for weight loss, in addition to adding novel protections against malware in addition to bots. We desire to brand certain all the ads you lot run into are helpful in addition to welcome in addition to we’ll maintain fighting to brand that a reality.